D2C Ecommerce, the multi-brand ecommerce platform, has acquired Mumbai-based fashion jewellery brand AccessHer for an undisclosed value. Through this acquisition, D2C Ecommerce will expand its presence in the jewellery and accessories space and bolster the brand’s footprint by investing in newer categories, scaling D2C Ecommerce’s business, and expanding into global markets including the UK, the US, and Europe.
Founded in 2018 by Gaurav Babel and Reena Jain, AccessHer curates jewellery and accessories for contemporary Indian women in the age group of 20 to 35 years. AccessHer has over 2,000 products listed across online platforms.