D2C Ecommerce, a homegrown multi-brand e-commerce platform has acquired Mumbai-based fashion jewelry brand ‘AccessHer’. Through this acquisition, D2C Ecommerce will expand its presence in the jewelry and accessories space and bolster the brand’s footprint by investing in newer categories, scaling D2C Ecommerce’s business, and expanding into global markets including the UK, the US, and Europe.
AccessHer was established in 2018 with the aim of curating jewelry and accessories for contemporary Indian women by Gaurav Babel and Reena Jain, a husband and wife duo. With an eye for quality and a passion for design, AccessHer has introduced products that appeal to young women between the ages of 20 and 35years for all her moods, looks, and occasions.